Role
As a senior product manager, I led the team in developing an Open Enrollment portal for health plans and customers to use for their members to understand changes to their benefits.
Context and Outcomes
As our sales team starting selling to more sophisticated clients and health plans, there was an expectation to provide an Open Enrollment tool for customers.
I led the team in developing a dynamic Open Enrollment tool that could be customized for any client with minimal technical work.
Problem Obsession and User Insights
Through my research, I created a plan to not only design the product according to specifications but also to allow our customer success teams to set up the open enrollment tool in the future without needing development assistance.
Our key results would be first site built and time and cost to create the next branded website. Based on the financial analysis, I predicted that we would break even in our first year with our sales projections and pricing.
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Branded with logos and color schemes appropriate for the client and their plans.
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Once selecting a plan, members would have access to documents and plan information.
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Functionality included searching for in-network pharmacies and pricing prescriptions under the new plan.
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Members are able to view pricing for brands and generics at in-network pharmacies.
Baseline Metrics and Constraints
Ready by 10/1 for open enrollment season
Set baseline for time to completion of fundamental tasks in the user journey after go live
Great customer feedback and sign off